We have clearly found ourselves in a new area where we have to adapt to the changing demands of our environment. Since COVID-19 first rocked our world in March many small businesses have been affected in major ways. Now as we begin to rebuild and reopen our business while adopting evolving business procedures, communication is now more important than ever! Your customers need to know your status at all times. Being able to effectively stay in touch while socially distancing is key to surviving in this climate! Below are some effective ways to communicate through a crisis.
At the Top: Share Your Status
Are you open? Are you opening soon? Have you changed your hours? Do you have limited offerings? These are vital stats that need to be front and center! Just like a sign on your front door, add a banner to the top of your website that informs your customers when you are available for them. Make it stand out from the rest of your design and keep your message clear and concise!
Show your Customers You Care
If your business is required to adopt new procedures to keep customers safe, make sure you let them know! It will make them feel safe and more apt use your goods and services. Create a list of all of the activities you are doing to make sure they are safe. Don’t be shy ~ feel free to boast all of the additional effort that you have put into the new functionality of your company!
Tell the World
Get out your megaphone! Post the sweet details on your front door, your website and your Facebook page! Take the plunge and complete your first email campaign! There are several services that are easy to use and often have a free trial period. Here is a great article to compare email marketing services. https://hostingfacts.com/best-email-marketing-services/ Make sure everyone knows your plan and that you are ready for business! Get in touch with me and I’ll show you how to get started!
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