We have clearly found ourselves in a new area where we have to adapt to the changing demands of our environment. Since COVID-19 first rocked our world in March many small businesses have been affected in major ways. Now as we begin to rebuild and reopen our business while adopting evolving business procedures, communication is now more important than ever! Your customers need to know your status at all times. Being able to effectively stay in touch while socially distancing is key to surviving in this climate! Below are some effective ways to communicate through a crisis.
At the Top: Share Your Status
Are you open? Are you opening soon? Have you changed your hours? Do you have limited offerings? These are vital stats that need to be front and center! Just like a sign on your front door, add a banner to the top of your website that informs your customers when you are available for them. Make it stand out from the rest of your design and keep your message clear and concise!Continue Reading